It’s scientifically proven that when you wear wrinkled clothes, people see you as more untrustworthy and unsavory. To launch Downy’s new anti-wrinkle product, we made a few spots where wrinkles make people … assume things.

Downy           
Wrinkles Send The Wrong Message
Team: Joe Mongognia, Brett Simone, Abigail Hoeflinger, Alyssa Gaddis
Featured: AdAge / Ads Of the World / Little Black Book / The Drum