Michigan football coach Jim Harbaugh is obsessed with his khakis. Freakishly, unsettlingly obsessed. That’s why he hired an assistant coach whose only job is to keep his pants looking wrinkle-free.

The campaign was told as a story throughout the season, with a new spot airing during each Michigan game. A finale aired during Harbaugh’s biggest rivalry game against Ohio State. 

Before launch, unbranded footage was leaked to the press and amazingly, they bought it…
Downy Wrinkle Guard          
Jim Harbaugh’s Khakis
Team: Joe Mongognia, Brett Simone, Alyssa Gaddis, Abigail Hoeflinger
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