Scent is the strongest sense tied to memory, and the smell of Downy hasn’t changed for 60 years - so your freshly washed closed are basically time machines. It’s science.
Downy
Takes You Back
Team: Joe Mongognia, Brett Simone, Alyssa Gaddis, Abigail Hoeflinger
Takes You Back
Team: Joe Mongognia, Brett Simone, Alyssa Gaddis, Abigail Hoeflinger
![](https://freight.cargo.site/t/original/i/cf939541ef0e91f93e8be00f8cabf483fa1dcfe296cf71f365626c71cb7501e0/USE_TYB_0001_two.jpg)
![](https://freight.cargo.site/t/original/i/20ac5fe68641550f51f0f588836e461bfdf204056136b32992c2fbf82f5ebee7/USE_TYB_0002_three.jpg)
![](https://freight.cargo.site/t/original/i/b5cd3a375cf4c87cdff3024b85f523d5c7e84e0032ba14283986edfb64eb55c9/USE_TYB_0003_four.jpg)
![](https://freight.cargo.site/t/original/i/5ce1a28b6c5e6adc607081a0fbe2472b216c3b0e01dd7445189f0235bc0a31d9/USE_TYB_0000_one.jpg)